LinkedIn has always been the slightly shy cousin of the social media world – not shouting about it’s strengths but quietly moving forwards to become a more and more powerful way of connecting, networking and raising your online profile and visibility.
Depending on their business, and the amount of time they have to spend I will usually recommend the top three social sites of Twitter, Facebook and LinkedIn for profile raising online. However, if the client is in the corporate world or want’s to attract corporate clients they really MUST be on LinkedIn.
And LinkedIn have been upping the ante recently and adding some great features. Here are a few that you can use to improve your LinkedIn profile:
Firstly they have made it possible to move sections around. So if you have several current roles – as I do – they used to be displayed in the date order. Now however, you can go to the experience section of your profile in edit mode and as you hover over a role you will see a blue background, you can then click on and move that section so that your roles are displayed in the order you want them to be at the top of your profile.
So by moving this area around…
You can reorder this…
Secondly you can add events – to let contacts know where you are going to be, especially if you are speaking or presenting. And you can see who else has signed up to attend the same event.
Thirdly they have created a skills section. There are thousands of skills that you can add to your profile which create an area of clickable buttons that allow you search for other people with those skills. See below:
Finally you can add video to your personal profile by using the slideshare application. This can really make your profile stand out and look professional – especially if the video is as good as the one shown below:
If you want to see the video you can watch it here. (My lovely client Dr Suzanne Doyle-Morris discusses the changing world of business)
I hope you have found this useful – just a few updates, next time I will be showing you some of the things you can do on your company LinkedIn profile.
If you would like help in polishing your LinkedIn profile get in touch.
